Through my years working at the Florida Lottery, I created and supervised the production of several highly grossing campaigns, partnering with companies such as: Travelocity, NASCAR, NBA, Royal Caribbean and Warner Brothers to name a few.
To celebrate the anniversary of the Florida Lottery I was tasked to design a high price point scratch-off ticket with a foil finish that brought back the original Florida ticket look with an updated color palette and more modern feel.
This ticket proved to be one of the best sellers that year and was part of a state wide campaign with out of home components, a full point of sale campaign and even a show van wrap.
Millionaire ticket Ad campaign.
A screen cap of the product being showcased in the statewide Ad campaign.
The Florida Lottery show van was wrapped to celebrate the anniversary of the lottery with the Millionaire ticket design.
I designed this ticket as part of the Viva Florida 500 Celebration partnership with the Florida Lottery.
Designed a variety of point of sale materials in partnership with the different college football teams in Florida.
Designed Florida Lottery uniforms for the driver and pit crew.
Created oversized, scratch off tickets for the special, final event of the Florida Lottery promotion in partnership with the NBA
Created oversized, scratch off tickets for the special, final event of the Florida Lottery promotion in partnership with the NBA
Created several pieces for the Sherlock Holmes movie scratch off in partnership with Warner Brothers
Designed a wide variety of billboards across the state to promote the then newly introduced Powerball
Illustrated Florida Lottery materials for internal use
Designed this kiosk poster was distributed statewide to promote the campaign.
Designed a variety of digital billboards to promote the campaign statewide.
Sample of an early concept pitched to Travelocity.
A collaboration with Travelocity and the Florida Lottery, this Ad began as a simple pitch I put together alongside a team mate. I created the initial storyboards and art directed the shoot.
I created the logo and designed all point of sale pieces for the Florida Lottery Gas for Life campaign, which was done in partnership with the Daytona 400 and Coca Cola.
For the Florida Lottery Gas for Life promotion I created the Logo and design elements. This campaign was done in partnership with the Daytona 400 and Coca Cola.
Painting, drawing and sketching with both, traditional media and digitally, are part of my every day routine and skill sets.
Here are some samples of the variety of illustrations I produce on a regular basis.
20 minute color study in watercolor and ink drawn on site.
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
Concept drawn digitally on procreate
10 minute sketch on watercolor and ink drawn on site.
Ink and colored markers illustration for Toys for Tots fundraiser
Ink and colored markers illustration for Toys for Tots fundraiser
Sculpted skull and painted prop skull, hand made duct tape bow and used silk flowers to recreate the iconic Disneyland Park Nightmare Before Christmas inspired wreaths.
Quick watercolor study
Quick watercolor study
Part of my role is to teach our Cast Members to draw Disney characters in workshops aimed to foster creativity and innovation. In order to do this I come up with simple to follow steps by breaking down the designs while keeping them on-brand, but still easy enough for aspiring artists to follow.
